Study Finds Deal Hunting Makes Consumers Feel Smart and Encourages Shoppers

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Getting consumers to buy a product from a retailer can be more challenging than many people realize, until they try to do it for themselves. It usually doesn't take long to see that simply having a great product isn't enough to drive a lot of sales. Getting customers to buy from a retailer requires a good product, at a good price and at a place that inspires the right kind of mood. A new study suggests that business owners can create the right mood by using sales to incentivize consumers. Whether people realize it or not, consumers buy items when advertising and marketing manage to make people feel a certain way. Sometimes, this is obvious, such as the way trendy clothes are supposed to make the person feel cool. A recent survey from Hawk Incentives of 2, consumers found that sales and discounts increased sales by making the customer feel smart.

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The recent record-breaking sales and profits numbers from Amazon illustrate how competitive the global online marketplace has become. A lot of retailers who have been in affair for generations are facing tough times as the internet and ecommerce adjust the people search for and accept the products they need. A contemporary report highlights some of the behaviour businesses can use deals and promotions to attract new customers and adhere to them loyal to a particular accumulate or online retailer. A new analyse from RetailMeNot shows deals have ample influence on customer acquisition, brand allegiance and brand perception among consumers, above all among millennials. The idea that coupons drive sales shouldn't surprise anyone, although the power of promotions to advance a business can be underestimated. The survey found that two-thirds of consumers have made a purchase they weren't originally planning to make solely based on finding a coupon or concession. Similarly, four out of five 80 percent said they feel encouraged en route for make a first-time purchase with a brand that is new to them if they found an offer before discount. This is why it's a good idea to use new buyer special offers to attract consumers all the rage online ads.

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